Adware is software primarily designed for advertising. Such software is usually promoted as something attractive to potential users and often is deceptively installed. However, the main purpose of adware is generating profit from users’ clicks on displayed ads and links.
Difference between Adware and Advertising
Adware is not a synonym for all kinds of advertising displayed in your web browser. As an example, when you visit a website, it might display ads related to the website or partners’ websites. It also might display ads from Google AdSense for making some profit that helps to pay for hosting and etc. In comparison, adware program can hijack your web browser and display its own ads on any website that you visit. Moreover, it might alter webpage content and replace words in text with links to irrelevant promoted ads and websites.
Adware is not necessarily malicious. As long as it is harmless to your computer, distributed by a legitimate entity, and follows legal guidelines, it is not considered to be a threat. Unfortunately for computer users, such from of advertising and ways used for installing adware are legitimate. This offers an attractive way of making money from users’ clicks. Adware is wide spread and commonly used for monetizing. Deceptive promotion and installation result in users’ frustration, and adware removal process adds more to it. It is more difficult to remove adware than remove other programs because adware components are installed in web browsers.
I use a term “deceptive” as it relates to user’s perception. However, adware distribution and installation is not deceptive from the legal point of view as long as the information about installed adware is present. There is no special warning about bundling and automated installation. The information about adware is not necessarily clear or immediately visual. It can be placed in EULA that many users do not read because it is usually lengthy and often difficult to understand.
The information about adware can also be hidden behind “custom” installation option that let you manage installation of different components, but few users would expect to find components that are not related to the program they download.
The most visual information is presented in marked check boxes with labels that announce an additional program set to be automatically installed once the box is checked. However, these check boxes are often placed among the standard options for installing desktop and menu links. Many users ignore such options because it is easy to make changes later. Though, it is far more difficult to remove adware program. Remember that marked checkbox and other ways of informing you about bundled adware make your permission implied.
As you can see, all sorts of mind tricks are used for installing adware programs that bring profit to its distributors. This ways are legal but very tricky. I agree with users’ point of view and call such ways of distribution and installation deceptive.
Protection against Deceptively Installed Adware
If you think that all the advices for avoiding adware listed above are difficult to follow, than protect your computer with anti-malware software that can warn you on an attempt to install adware program onto your computer. SpyHunter is one of the best adware removal tools. It is timely updated and has a very reliable malware detection rate. If the software fails, you will get a free professional support provided by the manufacturer that is just like you eager to find working solution against newest and tricky threats as soon as possible. Such cooperation and the same target bring successful results in adware removal.
Usually, adware consists of an executable installed as a program and web browser specific extensions installed as a components of your web browser. If you are using Internet Explorer, then adware component installed for it is called browser helper object or BHO. It might come with .exe or .dll extension and contain other linked files. Adware components installed into Google Chrome are also called extensions but BHO term is not used, and Chrome wouldn’t let to install adware extensions that are not legal. Adware components placed into Mozilla Firefox are called add-ons, and removing adware components from this web browser is slightly more complicated.
Legitimate adware products often use names for adware components that you can easily identify and remove. Some less than fair adware products might trick you with different names and protect the adware program against removal. Malicious adware might be even worse. It can install spyware extended to functions that spy on all of your activities and hunt for the information that might disclose your private information. The primary target for such surveilance is your money and your identity that might get stolen if you use malicious adware.